Web Strategy Pro can guide you through the decisions you have to make, and help you find the right answers. Develop strategy, implementation, market analysis, traffic forecast, expense budget, and sales forecast. All of it comes step by step, with instructions and examples at every step of the way. It's fast and easy to get started. Answer a few questions and the Plan Wizard will build a custom outline for you. Tables, charts, and text are included. In addition to examples and instructions provided, Web Strategy Pro includes row-by-row help and context-sensitive help. Custom tables bring market analysis, traffic forecast, sales forecast, expense budget, start-up, break-even analysis, and milestones together. See your results graphically with automatic color 3-D charts, with just the click of a mouse. Charts include highlights, sales monthly, sales yearly, break-even analysis, market analysis, sales vs. expenses, gross margins, and more.
Web Strategy Pro works with Business Plan Pro or Marketing Plan Pro to export and import data, combining multiple plans into one master plan. Post your plan onto a private, password-protected Web site and collaborate online with partners, co-founders, and investors. Web Strategy Pro has all the features of Business Plan Pro, allowing you to achieve this collaboration. Assign topics to your critical managers, and keep a secure, living document at LivePlan.com. Or, one-click your plan in full color to a printer.
Learn the fundamentals of HTML, such as rules of syntax, using colors, creating hyperlinks, and finding and creating graphics. Then move on to advanced HTML subjects such as creating a login form and an image map, adding fields or audio, and embedding Flash animations. And when you're ready, move on to learning basic and advanced features of FrontPage 2000 and Dreamweaver 3.0. Each CD-ROM contains more than 45 topics.
The book itself proceeds in a very linear fashion, and evidently has been written in a course style--starting with the basics, and each chapter building on the last. In this, it works nicely. It starts off with simple HTML and table structures, and moves into the simplest of scripting languages (JavaScript, natch)--spending five chapters and various exercises to teach the reader the basics of programming and programming techniques. Variables, arrays, input methodologies, functions, and simple object-oriented concepts all are covered clearly and concisely in various small programs. After JavaScript has been explained thoroughly, the book moves on to the more global performance-enhancing suite of using "Dynamic HTML"; then, it covers multimedia, and ends up on the heavy-hitting topics of client-side scripting, databases, and e-commerce. When you finish, you'll have under your belt an industrial-strength overview and understanding of Web programming issues.
Every chapter has the same strength and weakness; each subtopic is covered meticulously with a brief, well-written exercise--but only one. If that particular exercise doesn't make it clear to you (because the book uses each chapter as a stepping stone to a more advanced topic), you could misunderstand large sections of the rest of the book--rather like missing a class in the middle of a calculus course. Thankfully, Deitel's eye for solid examples and good writing keeps the danger of this disaster to a minimum, but the singleton nature of the samples means that you might have to do a lot of outside exercises for maximum reinforcement and retention.
There are other subtle difficulties, too. For one thing, the book has in-depth coverage of Microsoft Visual InterDev in a chapter, but does not provide a trial copy of InterDev--mentioning, in an embarrassed side note, that InterDev only comes with the classroom edition. The end-of-chapter exercises are left without answers--obviously to be given later in the instructor's manual, and leaving you to research whether you were right or not. Above all, this book definitely is aimed at the programmer, and not the designer or global Web master. Scant coverage is given to such critical design-worthy topics as page size, differences between GIF and JPEG, differences in browser interpretation, and advanced use of tables to provide complex graphical interfaces. If you want extremely functional pages, this is the place to go--but you'll need another book to help you design beautiful and quick-loading pages.
The CD-ROM is somewhat disappointing; it's mostly an expanded version of the book, transported to HTML format. You'll find code samples, which are always helpful, but no examples of live Web pages that have the code already programmed in. The questions in the end-of-chapter live examinations are ridiculously easy ("Primary key fields may not contain duplicate values: T/F"). There's a lot of content here, and this CD-ROM would be ideal for business and mass-training purposes--where an easily portable and wide-ranging format is necessary--but it might be a bit of a disappointment for the individual user.
In short, this is a fine package for trainers, teachers, and individuals who like classroom learning. It presents the core topics well, will give you a deep understanding of the issues, and is as comprehensive a book as you could hope for--given that it covers such an incredibly wide range of topics. --William Steinmetz
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 View, access, and edit any file related to your PHP-based site or content management system with Dreamweaver CS5. Click to enlarge. |
 Dreamweaver CS5 highlights box model properties with colors so you can visually inspect individual page elements. |
 Adobe BrowserLab allows you to compare your web pages and applications in multiple browsers without having the specific operating system or browser installed on your local computer. Click to enlarge. |
 Dreamweaver CS5 enhances support for Subversion, the open-source version-control system, with new commands that can give you increased control and confidence. Click to enlarge. |
 CSS starter layouts are now color-coded--liquid layouts are in shades of blue, and fixed layouts are in earth tones. |
 To start a new website, you can give Dreamweaver as little information as a site name and where your local files are stored, or all the details about your site's servers. If Dreamweaver needs more information to carry out a task, it will prompt you. Click to enlarge. |
 Smooth integration between Adobe Business Catalyst and Dreamweaver CS5 makes it simple to maintain your online businesses without leaving the familiar Dreamweaver environment. Click to enlarge. |
Start Your BusinessFrom designing your logo to getting set up online, all the information you need to get up and running is just one click away.What's included:
| Run Your BusinessImprove your productivity and run your business more efficiently. Proven resources and tools help you stay on track and on budget.What's included:
| Grow Your BusinessGood marketing is essential to the health of your business. Bring in more customers, and more profits, to continually grow your business.What's included:
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| Create your logo Let the experts at Logoworks guide you through the logo design process. You'll get a professional logo that you can use to create business cards, signs, and more. | Establish your brand Upload your company logo and receive a free professional consultation. Get personalized expert feedback on the overall look and feel of your brand. | ||
| Choose your business type Not sure if you should incorporate your business? Get a complete guide to all of the options with detailed analysis so you can make the right choice. | Get a website domain All new businesses need a website. Get online quickly and easily by reserving your company domain name (yourcompany.com) free for one full year. | ||
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| Phone services It can be tough to reach the active business owner. Connect your cell, office, and even your home phones and get all your calls no matter where you are. | T-shirt design Brand your business and create company awareness by designing a free custom t-shirt. Upload your own artwork or customize one of the hundreds of images available. |
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